LIVE — Stray Kids’ ‘ATE’ press conference

2024-07-19
LIVE — Stray Kids’ ‘ATE’ press conference

Stray Kids Unleash "ATE" with Blockbuster Collaborations and Renewed Ambition

The K-pop powerhouse Stray Kids is back with their highly anticipated ninth EP, "ATE," set to drop on July 19th. The group's meteoric rise continues as they solidify their position as one of the industry's most dynamic and versatile acts. With a renewed contract with JYP Entertainment and a star-studded collaboration in the works, Stray Kids is poised to take the global music scene by storm.

Stray Kids Redefine K-Pop Dominance with "ATE"

Stray Kids Unveil "ATE" and Tease Blockbuster Collaborations

Stray Kids, the electrifying K-pop boy band, is set to captivate the world with the release of their ninth EP, "ATE," on July 19th. The highly anticipated album comes just eight months after the group's previous release, "Rock-Star," which topped the Billboard 200 chart, solidifying Stray Kids' status as one of the industry's most formidable acts.The new EP, "ATE," promises to showcase the group's signature energy and ambition, as they continue to push the boundaries of K-pop. According to the band's agency, JYP Entertainment, the album is "filled with the cheerful energy that only Stray Kids have, and it has the band's ambition to chew through the music industry in Korea and around the world."Adding to the excitement, Stray Kids has teased a collaboration with Hollywood superstars Hugh Jackman and Ryan Reynolds, known for their roles as Wolverine and Deadpool, respectively. The unexpected partnership has left fans and industry insiders alike eagerly anticipating the unique blend of K-pop and Hollywood star power.

Stray Kids Renew Contracts, Cementing Their Future

In a move that underscores their unwavering commitment to their craft, Stray Kids has renewed their contracts with JYP Entertainment, the powerhouse K-pop agency that has nurtured their rise to stardom. The decision, made a year before the previous contracts were set to expire, demonstrates the group's confidence in their future and their desire to continue their journey together."We were able to make this decision thanks to Stay [Stray Kids' fans] and our staff at the agency who's been like family for us," said Stray Kids leader Bang Chan. "And we imagined us being together and thought we could grow together. And I was thankful as the leader of the team because we agreed to it all together with one heart."This early contract renewal not only solidifies Stray Kids' position within the industry but also signals their unwavering commitment to their fans, known as "Stay," who have been instrumental in their success. The group's dedication to their craft and their loyal fanbase has been a driving force behind their meteoric rise, and this latest move is a testament to their continued ambition and determination.

Stray Kids Conquer the Global Stage

Stray Kids' success has extended far beyond the borders of their home country, as the group has made a significant impact on the global music scene. Their recent performances at major international festivals, such as I-Days in Italy and British Summer Time (BST) Hyde Park in the UK, have captivated audiences worldwide."I still feel very surreal with what we have experienced at recent festivals," said Stray Kids member Changbin. "I feel so thankful that our global fans are singing along to our songs in Korean. I don't know if this could be our secret or not, but I just feel we are confident as SKZ. That we do our own music. I want to continue to develop our music, and I think fans just love what we do and agree with where we're headed."The group's ability to connect with international fans, who enthusiastically sing along to their Korean lyrics, is a testament to the universal appeal of their music. Stray Kids' unique sound and unwavering artistic vision have resonated with audiences around the world, propelling them to new heights of global recognition.

Stray Kids' Artistic Evolution and Ambition

As Stray Kids embarks on their seventh year since debut, the group has showcased a remarkable artistic evolution, constantly pushing the boundaries of their craft. With the release of "ATE," the members aim to unveil a new side of Stray Kids, one that is more controlled yet still brimming with their signature energy and charm."What we want to emphasize through our new album is to show the parts of SKZ that fans weren't able to see in the past," said member Han. "In the past, we were able to show the strong energy of SKZ to Stay and the public, but with 'ATE' and our lead track, 'Chk Chk Boom,' it's a bit more controlled, but still fun and charming. And we also tried to expand the genres we cover by diversifying the tracks included in the EP. So you can see a lot of our new concepts through the new EP. We really hope you look forward to it."This artistic growth and exploration of new musical territories reflect Stray Kids' unwavering ambition and their desire to continuously challenge themselves. The group's commitment to their craft and their willingness to experiment with different genres and styles have been key factors in their sustained success and the loyalty of their devoted fanbase.

Stray Kids' Enduring Legacy and Advice for Aspiring Artists

As Stray Kids celebrates their seventh year together, the members have reflected on the journey that has brought them to this point. They attribute their longevity and success to the strong bond they share as a team and the unwavering support of their fans, known as "Stay.""We have our ambitions individually, but we want to be a team, and the fact that we try to play our given roles within the team help us keep our first mindset," said member Changbin. "And with the way fans love the way we try to do things as a group, we feel more confident about our decisions."The group's advice to aspiring artists is to focus on the joy and excitement of performing, rather than the pressure of success. "Rather than advice, I would rather say that we just enjoy our stages," said member Hyunjin. "We have fun on stage and enjoy the excitement before going up. Even after very hard training and practices, I just hope all groups are able to enjoy the fun on stage and the love of fans. If they can just be always reminded of why they wanted to become a singer in the first place, I think they can continue to have fun."Stray Kids' unwavering commitment to their craft, their strong team dynamic, and their ability to connect with their fans have been the driving forces behind their remarkable success. As they continue to evolve and push the boundaries of K-pop, Stray Kids' enduring legacy is sure to inspire and influence the next generation of artists.

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