PFI introduces webinars on new pet food labeling guidelines

2024-07-23
PFI introduces webinars on new pet food labeling guidelines

Revolutionizing Pet Food Labels: A Comprehensive Guide to the Pet Food Label Modernization Initiative

In a move to enhance transparency and consumer understanding, the Pet Food Institute (PFI) has launched a comprehensive webinar series to educate pet food processors on the upcoming changes to pet food labels under the Pet Food Label Modernization (PFLM) initiative. This landmark development aims to align pet food labels more closely with the labeling standards used for human food products, providing pet owners with greater clarity and confidence when selecting the right nourishment for their furry companions.

Empowering Pet Owners Through Transparent Labeling

Introducing the PFLM Webinar Series

The PFI has taken a proactive approach to ensure pet food processors are fully informed about the impending label changes. The organization has introduced a five-part webinar series that delves into the various aspects of the PFLM initiative. The series kicked off on July 10th with an introductory session, followed by a lineup of informative webinars covering the Intended Use Statement guidelines, the Pet Nutrition Facts Box, Fiber and Calorie Calculation, and Ingredient Statements, Handling, and Storage.

Enhancing Consistency and Understanding

According to the PFI, the modernization of pet food labels will provide "greater consistency and understanding to pet owners when they shop for food, treats, or supplements for their dog or cat." This aligns with the overarching goal of the PFLM initiative, which is to empower pet owners with more comprehensive and user-friendly information about the products they choose for their beloved companions.

Fostering Collaboration and Engagement

The PFI has expressed its enthusiasm for the level of participation and discussion generated by the first webinar in the series. "We are encouraged by the large participation from the first webinar and the level of discussion surrounding the changes resulting from the Pet Food Label Modernization effort," said Kelly Kanaras, director of communications and membership at PFI. This engagement underscores the industry's commitment to ensuring a smooth transition and a seamless implementation of the new labeling guidelines.

Expanding Educational Opportunities

In addition to the webinar series, the PFI has announced plans to launch a hands-on PFLM workshop in early 2025. This workshop will provide pet food processors with an opportunity to delve deeper into the practical application of the new labeling requirements, further enhancing their understanding and preparedness for the upcoming changes.

Prioritizing Transparency and Regulatory Compliance

The PFLM initiative not only aims to improve consumer understanding but also ensures that pet food labels adhere to the latest regulatory guidelines set forth by the Association of American Feed Control Officials (AFFCO). By aligning pet food labels with the standards used for human food products, the PFLM initiative reinforces the industry's commitment to transparency and regulatory compliance, ultimately building trust and confidence among pet owners.

Embracing the Future of Pet Food Labeling

The Pet Food Institute's proactive approach to the PFLM initiative underscores the industry's dedication to providing pet owners with the most comprehensive and user-friendly information about the products they choose for their beloved companions. As the industry embraces this transformative change, pet owners can look forward to a future where pet food labels offer greater transparency, consistency, and understanding, empowering them to make informed decisions that prioritize the health and well-being of their furry family members.

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