Microsoft jacking up Game Pass price prompts FTC response
2024-07-20
Microsoft's Game Pass Shake-Up: Consumers Brace for Steeper Costs and Reduced Access
In a move that has sparked outrage among gamers, Microsoft has announced significant changes to its popular Game Pass subscription service. The tech giant's decision to raise prices and limit access to new game releases has drawn the ire of the US Federal Trade Commission (FTC), which has directly confronted Microsoft over the perceived consumer harm.
Gamers Brace for Steeper Costs and Diminished Value
Subscription Prices Soar, Leaving Gamers Feeling the Pinch
Microsoft's recent announcement has sent shockwaves through the gaming community. The company plans to increase the price of its top-tier Game Pass Ultimate subscription from .99 to .99 per month, a substantial 18% hike. Additionally, the PC Game Pass tier will see a increase, rising to .99 per month. These price adjustments come at a time when many consumers are already grappling with the effects of inflation and economic uncertainty, making the prospect of higher gaming costs even more daunting.
Reduced Access to New Releases: A Blow to Gamers
The most significant change, however, is the elimination of the console-specific Game Pass subscription. In its place, Microsoft is introducing a new tier called Game Pass Standard, which comes with a .99 monthly price tag. The catch? This new tier no longer grants gamers access to new titles on the day of their release, a feature that was previously exclusive to the premium Game Pass Ultimate plan. This move effectively forces gamers to pay the higher Ultimate subscription fee if they want to enjoy the latest releases on launch day, further eroding the value proposition of the Game Pass service.
The FTC's Intervention: Protecting Consumers from Unfair Practices
The FTC has taken a firm stance against Microsoft's actions, directly confronting the company in a letter. The regulator argues that the combination of "product degradation" (removing the most valuable games from the service) and price increases for existing users is a clear case of consumer harm. The FTC contends that these changes, coupled with Microsoft's reduced investments in output and product quality via employee layoffs, are indicative of a firm exercising market power in the aftermath of a merger.
The Activision-Blizzard Acquisition: A Looming Shadow
The FTC's concerns are particularly relevant in the context of Microsoft's proposed billion acquisition of Activision-Blizzard. The regulator has repeatedly attempted to block this merger, citing the potential for Microsoft to leverage its market dominance to the detriment of consumers. The FTC argues that Microsoft's recent actions with Game Pass "vindicate" its efforts to apply substantial scrutiny to the IT giant's acquisition plans.
The Future of Gaming: Uncertainty and Potential Consequences
As Microsoft's Game Pass changes take effect, the gaming community is left to grapple with the implications. The FTC's intervention suggests that the regulator is closely monitoring the tech giant's actions, concerned that the combination of price hikes and reduced access to new releases could signal a broader trend of consumer exploitation. With the Activision-Blizzard acquisition still pending, the future of the gaming landscape remains uncertain, leaving gamers to wonder whether they will continue to enjoy the same level of value and accessibility that has made Game Pass a beloved service.