Circana Appoints Accomplished Finance Executive Holly Knightly as New Chief Financial Officer

Circana, the leading advisor on the complexity of consumer behavior, has announced the promotion of Holly Knightly to the role of Chief Financial Officer (CFO), effective August 12, 2024. Knightly, who currently serves as the Executive Vice President of Global Finance, Performance, and Transformation, will now lead Circana's global finance and strategy organization, including planning, strategy, accounting, treasury, tax, reporting, and investor relations.

Guiding Circana's Financial Strategy and Accelerating Growth Across the Business

Seamless Transition and Continued Momentum

Knightly succeeds Anne Bramman, who will be transitioning over the next few weeks. Bramman has played a crucial role in bringing together the strategy, growth, financial planning, systems, and operations for Circana's heritage companies, IRI and The NPD Group, as the organization transitioned into a unified Circana. Circana's President and CEO, Kirk Perry, expressed his gratitude for Bramman's leadership and the pivotal role she played in enhancing the organization's strategic capabilities, including the deployment of Circana's finance technology platform and the launch of the company's global transformation program.

Experienced and Accomplished Finance Executive

Holly Knightly is an accomplished finance and business executive who has successfully delivered strong results in dynamic environments at both public and private companies. Throughout her tenure at Circana, Knightly has continuously demonstrated effective leadership and instilled excellent operating discipline within the company's global teams. In her new role as CFO, Knightly will be responsible for driving Circana's financial strategy forward, accelerating growth across the business, and providing differentiated consumer insights and category expertise to help Circana's clients succeed.

Commitment to Circana's Continued Evolution and Success

Knightly expressed her honor in serving as Circana's CFO during this pivotal moment in the company's evolution as a unified organization. She firmly believes in Circana's strategy to continue delivering exceptional outcomes for its more than 7,000 clients across the globe. Knightly looks forward to continuing to work with Kirk Perry and the leadership team, alongside Circana's talented finance and strategy team members, to build on the company's strong foundation and drive long-term value creation for all stakeholders.

Circana's Transformation and Positioning for the Future

Circana is well-positioned to continue its leadership in advising brands and retailers across sectors on how to grow well into the future. The company's advanced analytics, cross-industry data, and deep expertise provide clarity that helps its clients take action and unlock business growth. Circana's understanding of the complete consumer, the complete store, and the complete wallet enables its clients to go beyond the data, apply insights, ignite innovation, meet consumer demand, and outpace the competition.