How Vans’ thousands-strong skate rave became the toast of PFW

2024-06-26
How Vans’ thousands-strong skate rave became the toast of PFW

Vans OTW: Elevating the Skate Lifestyle to New Heights

In the ever-evolving world of fashion and streetwear, Vans has always been a trailblazer, seamlessly blending its iconic skate heritage with innovative design. The brand's decision to phase out its Vault line and introduce the Vans OTW label in 2023 marked a significant shift, signaling its commitment to elevating the skate lifestyle to new heights through collaborations, cutting-edge silhouettes, and premium materials.

Redefining the Skate Lifestyle: Vans OTW's Ambitious Debut

Launching with a Bang: Vans OTW's Paris Fashion Week Takeover

To celebrate the launch of Vans OTW, the brand made a bold statement by taking over Paris Fashion Week men's in 2023. Constructing a massive skate park under the Pont Alexandre III bridge and hosting a star-studded party, Vans OTW made it clear that it was not content to rest on its laurels. The event, which featured a performance by King Krule, was a resounding success, capturing the attention of the fashion world and setting the stage for the brand's ambitious plans.

Elevating the Vans Experience: Craftsmanship and Innovation

Recognizing that the success of Vans OTW hinged on more than just a flashy launch, the brand's design team set out to ensure that the new label offered a truly elevated experience. "It's about elevating the fit, feel and comfort," explained Dylan Petrenka, design director of footwear at Vans. "The canvas is eight ounce, the suede is premium... all the materials themselves are dialled up." This commitment to quality and innovation was further bolstered by a series of high-profile collaborations, including partnerships with LA-based artist Sterling Ruby, Undercover, Parra, and Satoshi Nakamoto, as well as an apparel collaboration with Homme Girls.

Cementing the Legacy: Vans OTW's Triumphant Return to Paris

Determined to build on the momentum of the initial launch, Vans OTW returned to Paris Fashion Week in June 2024 with an even more ambitious plan. Leaving the Pont Alexandre behind, the brand set its sights on the iconic Sacré Cœur Basilica, transforming the grounds into a day-to-night rave that drew over 5,000 attendees, including a who's who of the fashion and entertainment industries.The event was a true spectacle, with skaters jamming on a giant, checkerboard ramp installation throughout the day, before the party kicked into high gear as the sun set. Kaytranada, Busy P, Tatyana Jane, and the legendary French duo Justice took to the decks, delivering a electrifying performance that cemented Vans OTW's status as the talk of Paris Fashion Week.

Pushing the Boundaries: What's Next for Vans OTW?

With two successful Paris Fashion Week takeovers under its belt, the question on everyone's mind is: what's next for Vans OTW? The brand has clearly demonstrated its ability to captivate the fashion world and elevate the skate lifestyle, but the true test will be in maintaining that momentum and continuing to push the boundaries of what's possible.As Vans OTW looks to the future, the possibilities are endless. Will the brand venture into new collaborations, explore even more innovative silhouettes, or perhaps even expand into new product categories? One thing is certain: with its unwavering commitment to quality, design, and the skate community, Vans OTW is poised to redefine the landscape of streetwear and fashion for years to come.

Article "tagged" as:

Related Article

6 Sustainable and Healthy Fish to Eat (And 4 Types to Avoid)

6 Sustainable and Healthy Fish to Eat (And 4 Types to Avoid)

Here's the scoop on the best sustainable and healthy fish to eat regularly according to experts and a few fish types they recommend you avoid.
16 Pumpkin Pie Recipes to Make for Thanksgiving

16 Pumpkin Pie Recipes to Make for Thanksgiving

From traditional pumpkin pie recipes to elegant and creative variations (such as pumpkin pie pudding, cheesecake, and cupcakes), these scrumptious pumpkin pies will make your Thanksgiving holiday dessert a smashing success.
14 Easy Slow Cooker Appetizers that Make Entertaining Low Stress

14 Easy Slow Cooker Appetizers that Make Entertaining Low Stress

These holiday slow cooker appetizers will hit the spot for every guest. Our recipes include sliders, dips, fondue, and more!
Godzilla Roll Sushi Bake

Godzilla Roll Sushi Bake

This sushi bake recipe makes your favorite sushi roll a breeze to make. Get the delicious taste with half the work by following our Godzilla Roll Sushi Bake recipe.
Indian Masala Chili

Indian Masala Chili

Indian Masala Chili
How to Make a Smoothie from Your Favorite Fresh Ingredients

How to Make a Smoothie from Your Favorite Fresh Ingredients

Learn how to make a smoothie with your favorite fruits, veggies, and dairy or non-dairy products. Skip the pricey juice bar or bottled options.
Make-Ahead Mini Cheese Balls

Make-Ahead Mini Cheese Balls

Once you learn how to make cheese balls that you can customize—and then freeze for up to three months—you'll never host a party without them! Depending on which cheese ball seasoning you choose, this make-ahead cheese ball recipe can fit any season or color palette.
Eggplant "Meat" Balls with Chimichurri

Eggplant "Meat" Balls with Chimichurri

Enjoy these plant-based meatballs for your next meatless dinner.
Slow Cooker Italian Sausage Grinders

Slow Cooker Italian Sausage Grinders

Make hot Italian sausage subs for a crowd with this easy slow cooker sandwich recipe. This easy Italian sandwich recipe makes enough meat for 12 subs, so it's great for a party or potluck.
Low-Sugar Chocolate Chip Zucchini Muffins

Low-Sugar Chocolate Chip Zucchini Muffins

Enjoy these moist healthy muffins for breakfast or with your afternoon tea.
How an Orchestra Orchestrates a Live Journey Through a Video Game

How an Orchestra Orchestrates a Live Journey Through a Video Game

A controller will direct a conductor's baton during Journey's live performances at the Brooklyn Acad
Fashion and Beauty: 3 Hottest summer nail colours

Fashion and Beauty: 3 Hottest summer nail colours

This article discusses the latest nail color trends for the summer season. It highlights three popul
Marni SS25 Collection: A Story of Fashion and Beauty

Marni SS25 Collection: A Story of Fashion and Beauty

The article explores how the "hero's journey" narrative structure is reflected in Marni's SS25 colle
Victoria’s Secret Fashion Show 2024 Makeup-Free Backstage Beauty With Tyra Banks & More Models

Victoria’s Secret Fashion Show 2024 Makeup-Free Backstage Beauty With Tyra Banks & More Models

The 2024 Victoria's Secret Fashion Show is making a highly anticipated return to New York City, feat
5 Video Games Based On Hit TV Shows

5 Video Games Based On Hit TV Shows

The article discusses the cross-pollination between entertainment mediums, focusing on the trend of
“Classic part of the game”: GTA 6 Fans Worry as They’ve Not Seen 1 Iconic Part of the Grand Theft Auto Franchise Yet, While Others Hope It’s Cut

“Classic part of the game”: GTA 6 Fans Worry as They’ve Not Seen 1 Iconic Part of the Grand Theft Auto Franchise Yet, While Others Hope It’s Cut

The article discusses the hype surrounding the highly anticipated Grand Theft Auto VI (GTA 6) and th
Spies, breakups and thick glasses: Philly’s Pig Iron obsesses over Aimee Mann in ‘Poor Judge

Spies, breakups and thick glasses: Philly’s Pig Iron obsesses over Aimee Mann in ‘Poor Judge

The article discusses a new theatrical production called "Poor Judge" by Pig Iron Theatre, which is
Weekend Entertainment Highlights: Lizzo, Diddy & More (November 30, 2024)

Weekend Entertainment Highlights: Lizzo, Diddy & More (November 30, 2024)

This text presents various news. Lizzo is on a weight loss journey and shows off her slimmer figure.
Skyline Chili voted ‘Best Regional Fast Food’ in US, according to new poll

Skyline Chili voted ‘Best Regional Fast Food’ in US, according to new poll

Skyline Chili, a beloved Cincinnati-based fast food chain, has been named the "Best Regional Fast Fo
Governor Gianforte Launches 4th State Agency Food Drive on 5th Day of Giving

Governor Gianforte Launches 4th State Agency Food Drive on 5th Day of Giving

The Governor's Office announced the fourth annual state agency food drive competition on December 6,